Have you ever walked into a supermarket looking for a product, and then something else has taken your attention? …… probably every-time? Most of the time these product displays are the most visible, for obvious reasons! The question is, how do your products achieve greater visibility in a “sea of competitor brands” ? Its really quite simple. Stand out!
How about a “six foot mannequin” of a mega Tanzania celebrity holding your product??? In an effort to boost visibility of our condom brand “KISS”, we made branded mannequins that were strategically placed in 6 of the major super markets in Tanzania’s business capital Dar Es Salaam.