To celebrate this year Valentines Day, DKT Tanzania conducted an online competition for Tanzanian people to have a chance to have a Valentine’s dinner with celebrities, the named celebrities were Ben pol (musician with over 4.7 million followers on Instagram) and Nicole Berry (soap opera actress and socialite with over 600,000 followers on Instagram)
The campaign was dubbed ‘’Mahaba ya kiss’’ which means Lure of a KISS (Kiss condoms) in Swahili. On the dinner tables, a display unit (DU) of Kiss condoms was strategically positioned.
The campaign reached over 2,053,172 people which is above our projection of 2 million reach. This is according to the Influencer marketing App called ‘’Tagger’’ that is used by agencies and companies around the world, to measure ROI in influencer marketing